This week I will be looking over and evaluating the website of some of my classmates, Vote With Your Voice. Their campaign is targeted at millennials, a group who have traditionally been the most apathetic about voting. The goal of their campaign is to get these people out to vote. They have created entertaining videos to help people realize how important it is for us to be informed about current events. They also are keeping a blog about the history of voting, and about ways millennials, and citizens as a whole can get involved in the political process. Their website is very professionaly looking and easy to navigate.
One improvement I have for them is the addition of a ‘pledge’ section on their website. While it isn’t too difficult to use the web-traffic tools we’ve been presented with in class, a pledge section will make it even easier to measure the reach and success of their campaign. This pledge section could also prove a perfect opportunity to invite people to subscribe to receive updates on future content they release, helping them maintain a consistent audience for the media that they will continue pushing. Lastly, this pledge is a clear invitation for anyone visiting the website to act.
Source: http://votewithyourvoice.wix.com/vote
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