Project GramGram is a satirical initiative to encourage millennials to communicate more regularly with their grandparents.
I think the website and campaign are genius, funny, and creative. My only qualm with the website is that it seems a bit misleading. Watching the video leads me to believe that the service is actually available. I think that the group needs to be more explicit as to whether or not the product will actually be available, and if it will be when. Otherwise viewers will be disappointed when they find out this service is not, or not yet actually available.
Source: http://projectgramgram.com/#firstPage
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