Feb. 19 Application Log

Despite not having class this week, I was able to find some application to class principles previously discussed in a project I am working on in the AdLab. I am currently helping craft a launch campaign for a women’s clothing company that will help them to create their brand image and hopefully a community in the process. My group has planned to try and make the brand about empowering women. I feel that we are creating has the potential to explode in to a great social media conversation. A consistent theme in our class has been to create content you believe in and something that a lot of people can get behind. There is always more room on the internet for uplifting and empowering others, and I am excited for the opportunity to do just that through this project.