This
past week we discussed the importance of understanding our audience.
Interestingly enough the same thing has been discussed quite a bit in my
advertising classes. Lately there has been a big push from the advertising
industry as well as outside organizations to lessen and eventually stop the
objectification and sexualizing of people, mostly women in advertisements. This
widespread push is forcing many companies, even been companies who have
traditionally been infamous for this, to begin abandoning the practice. This
understanding of societal trends and the desires of our audience is helping
them connect better and create a refined, progressive brand image. Hopefully,
as we work to both understand out audience, and present information according
to their needs, we will be able to communicate our message in a way that
resonates with them and makes a difference.
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